BB1 Solutions
Location
300A Drakes Landing Rd,
Ste 200, Greenbrae, CA 94904
The Opportunity: Revenue Density in a Single Location
Multi-Dwelling Units (MDUs) represent one of the most concentrated revenue opportunities available to BroadbandOne partners.
A single property can contain 100, 250, or 500+ recurring customers under one ownership group. But the opportunity is not just connectivity, it is control of the full in-building services stack.
The strategic question is “How do I serve every tenant and increase revenue per unit?
Why MDUs Matter to BB1 Partners
MDUs provide:
- High customer concentration per address
- Lower acquisition cost per unit
- Portfolio-level expansion potential
- Long-term property contracts
- Recurring monthly revenue across residential and business tenants
Unlike single enterprise accounts, MDUs allow partners to layer multiple services inside one ecosystem.
MDU Business Models: Where Revenue Is Created
Successful MDU strategies rely on selecting the right monetization structure.
1. Retail ISP Model
Partner sells directly to tenants at retail rates.
Revenue Drivers
- Monthly internet subscriptions
- Speed tier upgrades
- Service add-ons
Upside: Higher revenue ceiling
Consideration: Requires tenant marketing and support
2. Bulk / Master Service Agreements
Property owner contracts connectivity for all units.
Revenue Drivers
Contracted per-unit monthly rate
Tenant upgrades layered on top
Upside: Predictable baseline revenue
Consideration: Lower but stable margin per unit
3. Revenue Share Model
Partner and property split tenant-generated revenue.
Revenue Drivers
- Penetration rate
- Attach rate of premium services
- Speed tier adoption
Upside: Aligned incentives, scalable growth
Revenue Per Unit (RPU): The Core Metric
Connectivity alone rarely defines success. The growth lever is Revenue Per Unit (RPU).
Typical MDU service stack may include:
Residential Tenants
- Managed Wi-Fi
Premium speed tiers - Smart home integrations
- Security camera packages
Mixed-Use Business Tenants
- Dedicated bandwidth
- SD-WAN
- VoIP / UCaaS
- Backup circuits
Property-Level Services
- Building-wide Wi-Fi
- Surveillance systems
- Access control
- Smart locks
- IoT monitoring
Each additional service increases RPU and margin.
Sample Revenue Snapshot (100-Unit Property)
Assumptions:
- 100 residential units
- 70% penetration rate
- $70 base service
Base Revenue:
70 units × $70 = $4,900/month
Premium Tier Uplift:
30 units × $20 = $600/month
Security Add-On:
20 units × $15 = $300/month
Property-Level Services:
Cameras + access control = $1,200/month
Total Monthly Revenue: $7,000+
Annual Revenue Potential: $84,000+
One property. Before portfolio expansion. This is why MDUs matter
Student Housing: On-Campus vs Off-Campus
College markets present strong revenue opportunities when structured correctly.
- BB1 partners focus on:
- Privately owned off-campus student housing
- Student-focused apartment complexes
- Mixed-use student + retail developments
*BB1 does not pursue university-owned on-campus housing opportunities at this time.
Off-campus student MDUs often produce:
- High bandwidth demand
- Strong speed tier adoption
- High tenant penetration rates
- Portfolio scalability
MDUs are not just buildings. They are recurring revenue ecosystems.
The objective is simple:
- Win the building.
- Serve every tenant.
- Expand revenue per unit.
MDU Business Models: Where Revenue Is Created
3. Revenue Share Model
Partner and property split tenant-generated revenue.
Revenue Drivers
- Penetration rate
- Attach rate of premium services
- Speed tier adoption
- Managed Wi-Fi Premium speed tiers
- Smart home integrations
- Security camera packages
- Dedicated bandwidth
- SD-WAN
- VoIP / UCaaS
- Backup circuits
- Building-wide Wi-Fi
- Surveillance systems
- Access control
- Smart locks
- IoT monitoring
- 100 residential units
- 70% penetration rate
- $70 base service
Total Monthly Revenue: $7,000+
Annual Revenue Potential: $84,000+
One property. Before portfolio expansion. This is why MDUs matterBroadband Connectivity Across California’s Central Coast
Organizations searching for fixed wireless connectivity in Salinas, Monterey County and California’s Central Coast are increasingly turning to licensed spectrum wireless infrastructure to expand broadband availability and improve network resilience.
BroadbandOne supports connectivity initiatives across Salinas, Monterey, Marina, Seaside and Pacific Grove, enabling service providers, enterprises and infrastructure operators to deploy multigigabit connectivity without the delays associated with traditional fiber construction.
Through its mmWave wireless infrastructure and Telco-as-a-Service platform, BroadbandOne enables our partners to extend broadband coverage, support critical infrastructure networks and deliver reliable connectivity across California’s Central Coast communities.
Get Connected with BroadbandOne
Looking for fast, reliable fixed wireless internet solutions in Salinas, or across California? Contact BB1 today to explore connectivity options in your area.